On 26th January 1950 the Constitution of India came into force and that day is celebrating as Republic Day on 26th Jan every year.For this Dr. B R Ambedkar is appointed as the Chairman and headed by Rajendra Prasad the first president of India for drafting the Constitution of India and on that day the government declared as National Holiday and on that day Flag asting will be done in all the government office and schools and other institutions.
From the view point of Marketing Mind,On that occasion mainly the below things are sold out in market
- Kadhi cloth
- Indian Flag and Badge
- Band sets
And in every city the program or parade is organised by the local authority and there many people will gather and at that place many company banners will be displayed from that publicity or the marketing is done.
And many small business will also run like selling Ice Cream, Fruits etc. from that they also get some money.
From the National holidays both the seller and a buyers will be benefited.And from that the students and children came to know about our country also,as well as it benefited to the business to earn some money and publicity at that time, and promoting there products and company.
Happy Republic Day by Raj