Wednesday, 6 March 2013


Advertisement is the paid form of non personal communication to encourage or persuade an audience to take action on purchasing or using the products or services.

Objectives Of Advertising

  • Creating Awareness
  • Knowledge about the products or services
  • Preference
  • Conviction
  • Purchase

Types Of Advertising

  • Television advertising
  • Radio advertising
  • Online advertising
  • Press advertising
  • Billboard advertising
  • In-store advertising
  • Celebrity branding
  • Street advertising
  • Mobile advertising

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